Woolworths Seasonal Campaigns
We had the opportunity to work on high-impact advertising campaigns for Woolworths, Australia’s largest supermarket retailer. In collaboration with M&C Saatchi, we were responsible for developing and executing creative across major retail moments, including Spring/Summer and Christmas campaigns.
Our role spanned the full creative process—from initial concept development and storyboarding through to art direction, on-set supervision, and post-production editing. We crafted compelling TV commercials (TVCs) supported by a suite of assets across digital, social, and in-store channels, ensuring a cohesive and engaging brand experience at every customer touchpoint.
This end-to-end creative approach helped bring Woolworths' seasonal narratives to life in a way that resonated with Australian families and reinforced the brand’s market leadership.
Creative Direction by Jodie Healy
Agency: M&C Saatchi
