Connecting with the modern retail consumer
Creative Direction for St Ives Shopping Village to help the brand better connect with today’s retail-savvy audience. The magazines served as both editorial content and strategic brand assets.
Creative Direction of over 80 motion assets (Reels) that have evolved from simple behind-the-scenes clips to dynamic, story-driven content that captures attention and drives engagement.
In addition to print, we spearheaded the creative direction of over 80 motion assets (Reels). Each Reel was carefully crafted to tell compelling narratives that resonate with viewers, drive higher engagement rates, and extend the brand’s reach across social media platforms.
Through this multi-channel content strategy, we helped St Ives Shopping Village remain relevant and appealing in a competitive retail landscape, leveraging creativity to build lasting connections with its audience.
Creative Direction: Yellow Creative
Agency: Newscorp