Seatribe: Strategic Marketing Overview
Building on key insights and audience analysis, we developed a targeted marketing strategy designed to strengthen brand positioning and drive performance. Our core objectives included:
Elevate Brand Awareness
Engage and grow recognition among the “Locello Woman” by reinforcing Seatribe’s unique brand voice and aesthetic.
Leverage Promotional Moments
Activate a high-impact promotional calendar aligned with major retail events like Click Frenzy and Black Friday to drive urgency and conversions.
Agency: Yellow Creative