Integrated social & campaign creative
Agency: Yellow Creative
Duration: monthly campaigns for 12 months.
Yellow Creative developed a comprehensive social media strategy designed to unify the brand’s presence across all marketing channels, ensuring a cohesive and consistent voice from digital to in-store.
We led the creative direction and production of cross-channel campaigns delivered across TV, digital, social media, catalogues, and point-of-sale, maintaining brand integrity and visual impact at every touchpoint.
As part of the strategy, we gave the brand’s Instagram presence a complete refresh, resulting in a record increase in followers. On Facebook, a whimsical animated baby campaign achieved the platform’s highest-ever organic engagement rate, becoming one of the most successful baby-focused campaigns in the brand’s history.
From concept to execution, Yellow Creative brought a fresh perspective and strategic vision that elevated the brand’s presence across all platforms.